Privacy Policy
How we collect, use, and protect your personal data.
Last updated: 14 March 2026
Who We Are
This website is operated by UK Drainage Services Ltd (Company No. 15211611), registered in England & Wales. Our registered address is 199 Roundhay Road, Leeds, West Yorkshire, LS8 5AN.
If you have any questions about this privacy policy or how we handle your data, contact us at info@ukdrainageservices.co.uk or call 0333 577 4242.
What Data We Collect
Contact Form & Enquiries
When you submit our contact form or get in touch by phone, email, or WhatsApp, we may collect:
- Your name
- Phone number
- Email address
- Postcode or address
- Details of your enquiry (message text)
- Any images you upload relating to your drainage issue
Automatic Data
When you visit our website, we may automatically collect:
- Geo-detection data — your approximate city, derived from your IP address via the postcodes.io API, stored in a functional cookie (
detected-city) to personalise your experience - Analytics data — usage data collected by Google Analytics 4 (GA4), PostHog, and Vercel Analytics, including pages visited, time on site, device type, approximate location (city level), and interactions such as button clicks. Google Analytics uses cookies to distinguish unique users. PostHog collects product analytics data (page views, clicks, sessions) and is hosted in the EU. Vercel Analytics collects anonymised performance metrics. This data helps us understand how visitors use our website so we can improve it
- Preferences — your selected service mode (domestic/commercial) stored in your browser's localStorage (
ukds-mode)
Why We Collect Your Data
We use your personal data to:
- Respond to your enquiry and provide a quote
- Arrange and deliver drainage services
- Personalise your experience based on your location
- Improve our website and services through anonymised analytics
- Comply with legal obligations
The legal basis for processing your data is legitimate interest (to respond to enquiries and improve our services) and consent (for non-essential cookies and analytics).
How We Store & Protect Your Data
Your data is stored securely using industry-standard measures:
- Contact form submissions are delivered via Resend (email delivery service) and stored in our business email system
- Google Analytics data is processed by Google LLC. Google may transfer data outside the UK/EEA under Standard Contractual Clauses. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on
- PostHog product analytics data is processed on EU-hosted servers (eu.posthog.com). PostHog collects page views, clicks, and session data to help us understand how visitors use our website
- Website hosting and performance analytics are provided by Vercel, which processes data in accordance with their privacy policy
- Browser preferences (mode selection, cookie consent) are stored locally on your device and are not transmitted to our servers
We do not sell, rent, or share your personal data with third parties for marketing purposes.
Third Parties
We use the following third-party services to operate our website and business:
Google Analytics (GA4)
Website analytics — pages visited, interactions, device info, and approximate location. Data is processed by Google in accordance with their privacy policy.
PostHog
Product analytics — page views, clicks, sessions, and feature usage. Data is processed on EU servers (eu.posthog.com).
Vercel
Website hosting, anonymised analytics, and speed insights
Resend
Email delivery for contact form submissions
postcodes.io
Postcode lookup and geo-detection (no personal data stored)
Each of these services has their own privacy policies and processes data in accordance with applicable data protection laws.
Data Retention
We retain your personal data as follows:
- Enquiry data (name, contact details, messages) — up to 24 months after your last interaction, or longer if required for ongoing service or legal obligations
- Google Analytics data — retained for 14 months (our configured retention period in GA4), after which it is automatically deleted
- PostHog analytics data — retained in accordance with PostHog's data retention policies on EU servers
- Vercel Analytics data — anonymised and aggregated, retained in accordance with Vercel's data retention policies
- Cookies and localStorage — until cleared by you or your browser
Your Rights Under UK GDPR
Under the UK General Data Protection Regulation, you have the right to:
Access
Request a copy of the personal data we hold about you
Rectification
Ask us to correct inaccurate or incomplete data
Erasure
Ask us to delete your personal data
Restriction
Ask us to limit how we process your data
Portability
Request your data in a machine-readable format
Objection
Object to processing based on legitimate interest
To exercise any of these rights, email us at info@ukdrainageservices.co.uk. We will respond within 30 days.
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this privacy policy or wish to make a data request, please contact us:
- Email: info@ukdrainageservices.co.uk
- Phone: 0333 577 4242
- Post: UK Drainage Services Ltd, 199 Roundhay Road, Leeds, West Yorkshire, LS8 5AN
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